Jumper: How an Onchain Super-App Turned Its Loyal Users Into a Creator Campaign on Kaito Studio
How Jumper ran its first X creator campaign on Kaito Studio: 2,065 applications in 10 days, 69 creators signed and 764,854 impressions at an $18.90 CPM.
Jumper started as a cross-chain bridge aggregator and has grown into a consumer platform for onchain finance. Today it handles $40B+ in lifetime volume for more than 100,000 monthly active users, and it is the #1 aggregator by bridging volume.
In September 2026, Jumper ran its first X (Twitter) creator campaign on Kaito Studio. 2,065 creators applied in 10 days. Jumper signed 69 of them, and their 119 posts generated 764,854 impressions at a $18.90 CPM.
| Metric | Result |
|---|---|
| Creator applications | 2,065 in 10 days |
| Contracts sent | 71 |
| Creators signed | 69 (97% sign rate) |
| Creators who posted | 62 (90% of signed) |
| Posts published | 119, all eligible |
| Total impressions | 764,854 |
| Average impressions per post | 6,427 (brief minimum: 5,000) |
| Top post | 72,797 impressions |
| CPM | $18.90 |
| Campaign budget | $14,445 |
The problem
Jumper’s story had outgrown its category, since the market still saw a bridge aggregator. Meanwhile, the team was building a super-app for onchain finance, with limit orders, tokenized stocks and perps on the roadmap.
The project needed that thesis explained in public during the busiest stretch of its year by well-trusted voices. New launches were announced on September 22 and went live on September 29. The news cycle around Jumper was crowded, and the team was actively managing sentiment.
Kaito Studio as Jumper’s creator layer
Kaito Studio gave Jumper one place to run the full campaign: publish a brief, review and price applicants, sign contracts, verify posts and pay creators from a single reward pool.
Creators received a brief with the thesis, traction and roadmap, which equipped them with everything needed to create high-quality content in their own voice.
“Kaito Studio was incredibly helpful with our GTM for the Legion sale. The platform is intuitive and easy to use, taking the hassle out of coordinating with hundreds of creators, managing legal paperwork, and handling payments. Paired with the Kaito team’s support, it made the entire experience seamless. Highly recommend.”
– Arjun Chand, Head of Marketing, Jumper
How Jumper used Kaito Studio
Applications ran from September 15 to 24. 2,065 creators applied, far more than a $14,445 pool could fund. Jumper reviewed and priced each applicant in the Kaito Studio dashboard, sent 71 contracts and signed 69. That demand let the Jumper team choose a lot of long-term Jumper users, who they knew by name.
Jumper split the campaign into two posts. In the first, from September 21 to 28, creators explained why Jumper interested them. In the second, from September 29 to October 2, they tied that thesis to the new launches and sent readers to try them.
The project’s team set the dates, so the posts arrived while the team was managing sentiment around the launch. The brief asked creators for their view on an announcement still to come. When Jumper announced on September 22, creators reacted in their own words. Jumper got launch conversation without pre-announcing anything or putting confidential details in a public brief.
Jumper signed, checked and paid all 69 creators inside Kaito Studio and never sent an agreement through its own legal team. The team then asked outside creators to send their proposals through the platform too.
“Even if we had other creator deals, we basically told them to send us a proposal through Kaito because it was so easy for us. Imagine doing this for 69 people.”
– Arjun Chand, Head of Marketing, Jumper
The results
62 of the 69 creators posted, and all 119 posts met the brief. The average post cleared the 5,000-impression minimum by 29%, and the strongest reached 72,797 impressions. With $14,445 in campaign spend, Jumper generated 764,854 impressions at an $18.90 CPM.
For brands and agencies coordinating creator campaigns, Studio brings applications, contracts, post verification and payouts into one workflow – leaving more time for strategy and creative direction.
What your team can take from this
Those numbers came from a few choices Jumper made before the first post went live. You can follow this same process for your own launch.
1) Recruit people who are using your product now. Open applications to everyone, then pick based on how well they know your product. Jumper had 2,065 applications and selected 69 creators; most of these were long-term users. These creators had credibility that you cannot get from a cold list of paid creators.
2) Provide creators with the problem, your solution and the proof points, and do not provide them with a script. Jumper provided its creators with a tag, a phrase and an impression minimum. All 119 posts met the requirements.
3) Create the brief based on news you cannot share yet. Ask creators to discuss the thesis first and then respond to the announcement when it is made. This allows confidential information to remain out of the public brief and still allows you to lead the conversation on launch day.
4) Time the posts to your launch calendar. Divide the campaign into waves based on the announcement and the go-live. Jumper’s second wave began on the day its launches went live while the team was managing sentiment.
5) Handle all contracts and payouts in one location. Using one platform for contracts, checking posts and making payouts allowed Jumper to handle 69 creators without a legal queue. Budgets for creators who do not post will be returned to you.
6) Measure impact first and cost second. Jumper paid $18.90 per thousand impressions, which is 5 to 10 times lower than average creator rates. The team still evaluated the campaign based on community engagement and timing, and that is what you should evaluate yours on.
The large pool of applicants allowed the team to select the creators they wished to partner with. Each creator was given a common brief which provided them with the necessary background information to create content about the launch.
Where Kaito Studio fits
Kaito Studio combines creator intelligence with a network of creators who can bring your project to new audiences. Built on licensed access to X’s data, it helps brands and agencies find relevant voices and turn those connections into distribution.
It brings the key parts of a creator campaign into one place:
- A creator network to tap into: connect with creators across communities, regions and languages, including people already using your product.
- Matching informed by data: find creators by audience, niche, region and language.
- Performance you can trace: tie clicks, sign-ups and mindshare back to the creators who drove them. Kaito Pulse adds a further layer of verified data.
- Contracts and payouts handled: manage agreements, verify posts and pay creators in one workflow, freeing your team to focus on strategy and creative direction.
For brands and agencies: planning your next launch or creator campaign? Let’s chat.
For creators: we’ll keep bringing exciting projects to Studio, so you can find opportunities that fit your interests and audience. Explore campaigns and apply.